AC Milan, Puma, PG Esports team up for Power Up Cup
Serie A club AC Milan has teamed up with Italy's PG Esports and kit sponsor Puma to launch a new Pro Evolution Soccer tournament at the San Siro
Vasco inks double deal with Global CBB, OdontoCompany
Brazilian Série A club Vasco da Gama has inked two new kit sponsorships ahead of the 2019 season launch.
Coral takes over from Ladbrokes as Challenge Cup title sponsor
UK bookmaker Coral will pay just over £500,000 ($646,000/€571,000) per season as the new title sponsor of the rugby league Challenge Cup.
State Farm inks multi-year partnership with Overwatch League
US financial firm State Farm has inked a new partnership with the Overwatch League, arguably the biggest property in esports
Liverpool open to new kit sponsor, looks beyond New Balance
Premier League club Liverpool is in talks with several kit suppliers eager to replace US sportswear brand New Balance at the end of next season, according to reports
Racing Point F1 renews principal partner deal with BWT, JCB follows
Racing Point Formula One Team has extended its principal partner deal with Austrian water treatment brand Best Water Technology (BWT)
Team GB gets first Official Sleep Partner, signs with Dreams
Team GB has launched its first ever 'Official Sleep Partner' deal with UK bed retailer Dreams
Qatar Airways signs as Official Partner of Golf Australia
Qatari national carrier Qatar Airways has signed as an Official Partner of Golf Australia
Valencia signs new tech partnership with LG Electronics
LaLiga club Valencia has signed an Official Supplier agreement with LG Electronics Spain – the latest of three new deals signed by the club in its centennial season.
Porn sponsor slammed by French rugby, sanctions threatened
France’s national rugby body has slammed second-division Carcassonne for signing a new partnership with porn site Jacquie & Michel.