UFC renews with AirAsia, signs with PokerStars, Motel 6, LiteCoin, Kraft Heinz
The Ultimate Fighting Championship has inked one renewal and four new partnerships since December last year, raising at least $6m (€5.3m) in sponsorship revenue.
Fraudulent shirt sponsor Kaishi axed by Melbourne Victory
Australian A-League football club Melbourne Victory has officially terminated its contract with new shirt sponsor Kaishi Entertainment
Cruzeiro ditches Caixa, signs with new shirt sponsor Digi+
Brazilian football club Cruzeiro has signed a new main shirt deal with Renner Bank to promote its ‘Digi+’ operations brand.
PSG on track to break one million shirt sales, driven by Jordan range
Ligue 1 club Paris Saint-Germain is on track to sell more than one million shirts in a single season, for the first time in the club’s history.
Tata Motors expands partnership with Indian Premier League
India’s Tata Motors has extended its partnership with the Indian Premier League, the country’s biggest club cricket competition.
Mission Winnow dropped from Ferrari F1 team name, censored at F1.com
Tobacco giant Philip Morris International has dropped its Mission Winnow branding from the Scuderia Ferrari Formula One team name, and the logo has been censored at Formula1.com
US Soccer launches seven-figure Volkswagen deal, invests in grassroots
German car brand Volkswagen will pay just under $7m (€6.1m/£5.2m) per year to partner with US Soccer, America’s national football federation.
Nike debuts as first apparel partner of China’s League of Legends Pro League
The Greater China arm of US sportswear brand Nike has signed a historic deal as the first apparel partner of the League of Legends Pro League (LPL)
Red Bull signs with WSL, surfing at ‘powerful inflection point’ – Goldschmidt
The World Surf League (WSL) has signed a three-year, multi-tour deal with energy drink giant Red Bull
AS Monaco defies relegation fears, inks long-term deal with Kappa
Ligue 1 club AS Monaco has signed a new long-term kit partnership with Italian sportswear brand Kappa, despite fears the club could be relegated this season