Evian, Wavemaker steal the show at UK Sponsorship Awards, M&C Saatchi wins best agency
Evian’s Wimbledon 2018 campaign was named Sponsorship of the Year at last night's 25th UK Sponsorship Awards.
Coca-Cola signs as first non-endemic Global Partner of Overwatch League
American soft drink giant Coca-Cola will pay just under $3m (€2.65m) per season to partner with global esports property the Overwatch League (OWL), according to industry sources.
Vivo signs as first title sponsor of PUBG Mobile Club Open
Chinese smartphone maker Vivo has signed as the first title sponsor of the PUBG Mobile Club Open
Verizon links up with NFL in 5G innovation partnership
US telco Verizon has signed a new 5G partnership with the National Football League.
Under the two-year deal, Verizon will become the Official 5G Innovation Partner of the NFL
Booking.com signs five-year, top-tier deal with ICC
Global travel platform Booking.com has signed a new top-tier partnership with the International Cricket Council (ICC).
Under the five-year Global Partner deal, Booking
Flamengo leaves Caixa, signs with BS2 digital bank
Brazilian Série A club Flamengo has signed a new main shirt partnership with local bank BS2.
Under the deal, BS2 will be the club’s main shirt sponsor for two seasons, until December 2020.
Corinthians to sign shirt deal with ALE – report
Brazilian Série A club Corinthians has reportedly signed a new shirt deal with gas station chain ALE.
MLB extends partnership with Scotts Miracle-Gro
Major League Baseball has extended its partnership with US lawn care brand Scotts Miracle-Gro
Seat, Pelayo, Sanitas partner with Spanish football federation
Spain’s national football federation has renewed partnerships with Spanish carmaker Seat, insurance firm Pelayo, and private health clinic Sanitas.
Orange signs as National Supporter of Fifa Women’s World Cup
French telco Orange has signed a new partnership with this year’s Fifa Women’s World Cup in France.