Galaxy Entertainment to title sponsor Man City pre-season clash at EuroJapan Cup
Hong Kong casino brand Galaxy Entertainment has signed as the new title partner of the inaugural EuroJapan Cup
UL signs as a Global Partner of World Rugby Sevens Series
Global safety science brand UL has signed as the latest partner of the World Rugby Sevens Series
China’s Harbin Brewery to sponsor League of Legends Pro League
Chinese beer brand Harbin Brewery has signed as the latest sponsor of China’s League of Legends Pro League (LPL).
Pittsburgh Knights sign shirt deal with Sheetz
US esports team the Pittsburgh Knights has signed a new shirt deal with local convenience store chain Sheetz
tappit’s cashless payments tech connects with Man City, Australian Grand Prix
UK cashless payments brand tappit is paying between £1m (€1.1m/$1.3m) and £1.5m per season to partner with Premier League club Manchester City, according to industry sources.
Joma takes over from Puma at SD Eibar
Spanish sportswear brand Joma has signed a new kit deal with LaLiga club SD Eibar.
The deal will see Joma take over from German brand Puma from next season
Kennedy takes title position for AFL China game
The Australian Football League’s regular season match in China will be named the ‘Kennedy Cup’ as part of a three-year title deal with the luxury watch and jewellery retail brand.
U
Team GB signs with Ben Sherman for Tokyo 2020
The British Olympic Association has signed a new partnership with UK clothing brand Ben Sherman.
The deal will make Ben Sherman an Official Supporter of Team GB through Tokyo 2020 and beyond
LaLiga signs match ball, technical sponsor deal with Puma
German sporstwear brand Puma has signed a new long-term partnership with Spain’s LaLiga.
Under the multi-year deal, Puma will become the league’s Official Technical Partner.
Burger King makes Spanish esports debut with x6tence
US fast food chain Burger King has struck its first esports partnership in Spain with local team x6tence