Global safety science brand UL has signed as the latest partner of the World Rugby Sevens Series.
The deal – struck with governing body World Rugby – is a global partnership covering all events in both the men’s and women’s series.
Under the multi-year deal, UL get branding at World Rugby Sevens Series fixtures, both in-tournament and on all digital platforms.
UL will also benefit from an extensive range of partner rights, including exclusive digital content and matchday hospitality and ticket packages.
Last year, UL was a Global Partner of the record-breaking Rugby World Cup Sevens 2018 in San Francisco, which attracted more than nine million viewers worldwide.
In 2018, the men’s and women’s series saw fan engagement reach record levels, including a 60-per-cent increase in video views on the previous year.
Total attendance for the series was more than 749,800 worldwide, and there was a 39-per-cent increase in live broadcast audiences across both the men’s and women’s series, up from nine million in 2017 to 12.6 million viewers in 2018.