Italian Olympic Committee extends Emporio Armani deal to 2022
The Italian National Olympic Committee (Coni) has extended its sponsorship contract with fashion brand Emporio Armani
Everton leverages Colombian links to sign Rushbet.co regional sponsorship
Premier League football club Everton has signed gambling platform Rushbet.co as its first regional sponsor in Colombia
Gallagher continues growth in Australian sport with A-League and W-League deals
Australia's flagship professional football league has signed up insurance firm Gallagher as a sponsor of its top men’s and women’s divisions.
Sportfive renews BMW sponsorship activation tie-up
Automotive manufacturer BMW has renewed its association with sports marketing agency Sportfive.
The association is focused on the activation of its sponsorship contracts in running events
Title sponsorless French Open omitted from 2021 European Tour calendar
Golf’s French Open has been dropped from the European Tour calendar for 2021.
The lack of a title sponsor has been cited as one of the reasons for its omission from the 2021 calendar.
Competition watchdog probes Rangers and retailers over kit pricing
Scottish football club Rangers is under investigation from the Competition and Markets Authority (CMA) over alleged price fixing for its replica kits
FC Bayern Basketball signs up REWE in Sportfive-brokered deal
Germany’s FC Bayern Basketball has become the latest sports team in the country to sign up supermarket chain REWE as a sponsor.
Lega Serie A achieves uplift in Sony Supercoppa deal
Lega Serie A has struck a deal giving technology giant Sony’s PS5 games console the title sponsorship rights around the 2020 Supercoppa Italiana.
Extreme E signs supplier deal with Bosch
Electric racing series Extreme E has added engineering and technology company Bosch to its growing portfolio of sponsors
Data Snapshot: MLB 2020
Major League Baseball’s domestic portfolio was worth between $421m (€350m) and $554m in its 2020 season, across a total of 41 deals.