Orange becomes latest domestic sponsor of 2023 Rugby World Cup
The organisers of the 2023 Rugby World Cup have added telco Orange as the latest sponsor of the event
Hertha Berlin extends sleeve sponsorship deal with Hyundai
German Bundesliga club Hertha Berlin has extended its contract with automotive manufacturer Hyundai
Konami adds Lazio to Italian football club portfolio
Italian Serie A football club Lazio has signed a deal with video game developer Konami, making Lazio the latest club to join Konami’s club partner programme for its PES football game franchise.
NFL signs up OId El Paso as sponsor in UK for second year running
The National Football League has signed a new digitally-focused sponsorship deal with General Mills-owned Mexican food brand Old El Paso
Unilever becomes latest sponsor of The Hundred in CSM-brokered deal
The England and Wales Cricket Board’s (ECB) new franchise cricket tournament The Hundred has added consumer goods group Unilever to its growing portfolio of sponsors.
Espanyol brings women’s team into Skoda sponsorship deal
Second-tier Spanish Segunda División side RCD Espanyol has signed a renewal with automotive manufacturer Skoda.
Lega Serie A in talks with TIM over title sponsor renewal
Italy’s Lega Serie A is in discussions with Italian telco TIM regarding the renewal of its title sponsorship of the league.
Castore adds Melbourne Storm to Australian push in WH Sports-brokered deal
Australian National Rugby League (NRL) side Melbourne Storm has become the latest sports team to sign up emerging sportswear brand Castore as its kit supplier
Infront brokers İşbir Yatak deal with Turkish Volleyball Federation
The Turkish Volleyball Federation has signed up bedding retailer İşbir Yatak in a sponsorship contract brokered by the Turkish branch of sports marketing agency Infront.
Stevenage focuses on women’s team in next phase of Burger King activation
English Football League club Stevenage FC has expanded its association with fast food giants Burger King to include sponsorship of the club’s women’s team.