Matthew Glendinning

Golf

Italian cruise line Costa Cruises has been named ‘Official Cruise Line of the 2023 Ryder Cup’, which will be held in Italy in 2023.
Tennis

Telecoms operator Vodafone has signed up as the ‘Official Connectivity Partner’ of the Wimbledon tennis championships in a five-year deal with the All England Lawn Tennis and Croquet Club (AELTC).
Football

Recrowd, a crowdfunding platform in the real estate sector, has become a premium partner and back-of-shirt sponsor for Italian Serie A club Spezia Calcio until the end of the 2022-23 season
Football

Personal care brand Remington has extended its sponsorship of Premier League outfit Manchester United as the club’s ‘Official Electrical Styling Partner’. The ag
Football

Life insurance company Prudential Africa has confirmed its status as the official insurance partner of the Africa Cup of Nations, currently being played in the host nation Cameroon
Running

Global chemicals company Ineos has signed a new long-term ‘Performance Partnership’ with record-breaking road runner Eliud Kipchoge and the Dutch NN Running Team.
Esports

Betting operator Parimatch has renewed its main shirt sponsorship with Russian esports organisation Team Spirit through 2022, with an option to extend at least until 2024
Handball

Social media platform TikTok will look to drive fan engagement through another major continental sports event this week as a sponsor of the men’s EHF Euro 2022 taking place in Hungary and Slovakia.
Football

Top-flight Brazilian club São Paulo FC has signed Latin American cryptocurrency platform Bitso to a three-year sponsorship agreement with kit branding rights.
Football

US-based technology education platform Platzi has become the new main sponsor of Spanish LaLiga club Granada CF for the rest of 2021-22 season