Chelsea extends Fifa video game sponsorship with Electronic Arts
Premier League football club Chelsea has extended its long-running official video gaming sponsorship with Electronic Arts, publishers of the Fifa video game series
PSG adds to regional portfolio with Volt and Big Cola
Peruvian beverage group AJE has signed a regional sponsorship with French Ligue 1 club Paris Saint-Germain until June 2024
Visa moves first on Fifa Women’s Football Partner rights
Payment services brand Visa has become the first-ever ‘Fifa Women’s Football Partner’, a new designation, effective in 2023, created as part of the international federation’s newly-launched sponsorship structu…
Mondelēz extends with FFF in support of Milka chocolate brand
Food and beverage group Mondelēz International has extended its sponsorship of the French Football Federation until June 2024.
Marchesi Antinori wins 2023 Ryder Cup wine supplier rights
Italian wine producer Marchesi Antinori has been named as the official wine supplier for the 2023 Ryder Cup, to take place at Marco Simone Golf and Country Club near Rome
Fiorentina formalises marketing relationship with PlanetPay365
Italian Serie A football club Fiorentina has signed up digital payment services provider PlanetPay365 as a sponsor for the rest of the 2021-22 season
Philco renews Santos back-of-shirt deal, Adidas secures Atlético Mineiro rights
Electronics and home appliances brand Philco has renewed its sponsorship contract with Brazilian football club Santos for two years, from 2022 to 2023
‘Greener Bar’ wins plaudits as Heineken looks to widen sustainable event footprint
Beer giant Heineken is looking to take its ‘Greener Bar’ sustainable bar concept used in Formula E into stadium and fan zone environments next year, potentially including the 2022 Women’s Euro in Engla…
EPL clubs free Newcastle to make Saudi sponsorships, but insist on ‘fair value’ rules
Saudi-owned English Premier League club Newcastle United has been given the green light to sign up sponsors from the kingdom on condition that the club adheres to new league rules on owner-related deals
Amex adds BMW Open to global tennis profile in Sportfive-supported deal
The BMW Open ATP 250 tournament will now be called the 'BMW Open by American Express' after the multinational credit card firm acquired the presenting partner rights in a long-term deal