Matthew Glendinning

American Football
Sponsorship & Marketing

The NFL’s Seattle Seahawks has appointed the Infront agency as the franchise’s exclusive partnership sales partner in the DACH region of Germany, Austria, and Switzerland.
Football
Sponsorship & Marketing

Red Bull Mobile, the Red Bull-branded network provider that partners with different telcos in different markets, has become an official sponsor of Saudi Pro League champions Al Hilal
Mass Participation

Havas Play describes how Orange activated its ‘Presenting Partner' rights at the 'Marathon Pour Tous', one of the bespoke events offered by the Paris 2024 organising committee.
Basketball
Sponsorship & Marketing

Delta Air Lines has become the latest brand to sign sponsorship terms with the WNBA as the league continues to build up its commercial profile
Football
Sponsorship & Marketing

Qualcomm Technologies has registered a vote of confidence in Manchester United’s future by triggering an option to extend its Snapdragon brand’s main shirt sponsorship one year ahead of schedule.
Football
Sponsorship & Marketing

SportBusiness understands the UK-based telco will agree a multi-season extension to its previous five-season deal, which ran from 2019-20 to 2023-24. 
Motorsport
Sponsorship & Marketing

Peroni Nastro Azzurro and Scuderia Ferrari Formula 1 created an immersive event in London ahead of the British Grand Prix at Silverstone.
Football
Sponsorship & Marketing

Chinese smartphone brand Tecno has signed as an ‘Official Global Supporter’ of the Asian Football Confederation's (AFC) newly revamped club competitions.
Multi-sport
Sponsorship & Marketing

French sports marketers expect a legacy of business growth from the success of Paris 2024's domestic sponsorship programme.
Basketball
Finance & Law

PrimeBlock has been ordered to pay $400,000 to the NBA’s New Orleans Pelicans in the industry's latest case of a crypto-based venture falling short of its sponsorship obligations.