Login
Login
SportBusiness
Media
Insights
Reports
Data Analytics
Partnerships
The Long Game
PGR 2023
News
Analysis
Key Deals
Data snapshots
Activations
Brand profiles
Data Tools
Deals Tracker
SportBusiness Soccer
Home
Analysis
Motorsport
United Kingdom
‘La Bella Formula’ – Peroni and Scuderia Ferrari
Matthew Glendinning
August 15, 2024
Share:
Link copied to clipboard
Image: FRUKT
Peroni Nastro Azzurro and Scuderia Ferrari Formula 1 created an immersive event in London ahead of the British Grand Prix at Silverstone.
You need to be a SportBusiness Sponsorship subscriber to view this content
Talk to our team of experts to learn more about the benefits of subscribing
Contact Us
Already have an account?
Sign in here
Sponsorship & Marketing
Formula 1
Peroni
Formula 1
Read this next
Motorsport
Philip Morris makes branding comeback with Scuderia Ferrari Mission Winnow
25 Jan 2019
Motorsport
Four more years for UPS and Scuderia Ferrari
24 Aug 2017
Motorsport
Enel links Formula E to 'Open Power' strategy
17 Jun 2016
Motorsport
Vestas pays premium for Formula E entry with Mercedes-Benz EQ
23 Sep 2019
Motorsport
Qatar Airways makes first Formula E deal
19 May 2017