Matthew Glendinning

Football
Licensing & Merchandising

KFC France has distanced itself from comments made by one of its leading executives on the dispute between the French Football Federation (FFF) and star player Kylian Mbappé over player image rights.
Basketball
Sponsorship & Marketing

Toyota Spain and the Spanish Basketball Clubs Association (ACB) have renewed their sponsorship agreement for the 2022-23 season.
Football
Sponsorship & Marketing

Dutch banking group ABN Amro has extended its sponsorship of Ajax Women until at least 2025. The previous contract, signed in 2019, was scheduled to expire at the end of the current 2022-23 season
Winter Sports
Sponsorship & Marketing

The Italian arm of professional services company Deloitte has added domestic sponsorship rights to the 2026 Winter Games in Milan-Cortina to its Olympic global partner deal
Football
Governance

The French Football Federation has acted quickly to avert the escalation of an image rights dispute with its star attacker Kylian Mbappé.
Football
Sponsorship & Marketing

Spanish banking group Caja Rural has renewed its shirt sleeve deal with second-tier Spanish football club Granada CF for another season.
Football
Sponsorship & Marketing

Mineral water brand Acqua S.Bernardo has renewed its ‘Official Water Partner’ agreement with Inter Milan for the next two seasons.
Olympic Games
Sponsorship & Marketing

Human resources company Randstad Italia has signed as the second domestic sponsor of the 2026 Winter Olympic and Paralympic Games in Milan-Cortina
Multiple Sports
Sponsorship & Marketing

Sponsorship insights agency Turnstile and measurement company SponsorPulse have signed a strategic global alliance to grow their respective sponsorship service businesses
Golf
Sponsorship & Marketing

Logistics software company Slync.io has reached an agreement with DP World Tour to terminate its contract as title sponsor of the Dubai Desert Classic