Geekvape extends Paris Saint-Germain sponsorship
French Ligue 1 club Paris Saint-Germain has extended its sponsorship agreement with vaping brand Geekvape from the start of this year
Hero replaces Slync.io as Dubai Desert Classic title sponsor
Indian motorcycle company Hero MotoCorp has signed as the new title sponsor of the Dubai Desert Classic, the second Rolex Series event of the 2023 DP World Tour season.
New Balance insists on right to renew in AS Roma kit dispute
Italian Serie A club AS Roma believes that its projected kit supplier agreement after this season – thought to have been signed with Adidas – is likely to be overturned following a lawsuit by the incumbent tec…
Roma signs Auberge Resorts to back-of-shirt deal, as Napoli inks Upbit agreement
Italian Serie A club AS Roma has signed a back-of-shirt sponsorship deal with luxury hotel and resorts group Auberge Resorts Collection
Adidas agreement leads Italian Football Federation into next commercial cycle
The Italian Football Federation believes its new kit supplier deal with Adidas will act as a spur to sponsorship growth in the next commercial cycle following Italy’s failure to qualify for the World Cup in Qatar.
Macron signs with Italian Basketball Federation in Master Group Sport-assisted deal
Italian sports brand Macron has signed as kit supplier for Italy’s national basketball teams in a four-year deal with the Italian Basketball Federation (FIP), starting in January 2023.
Henly joins Nottingham Forest as chief commercial officer
English Premier League side Nottingham Forest has hired former AS Monaco and Uefa marketer Tyson Henly as the club’s new chief commercial officer.
IMG signs as DFB sponsorship sales agency for APAC region
The German Football Association (DFB) has appointed IMG as its exclusive sponsorship agency for APAC to drive new opportunities for the organisation across the region
Germany ranks first for kit supply and training kit sponsorship deals at Qatar 2022
The German Football Federation (DFB) has the highest value major sponsorships at the 2022 World Cup
The DFB’s combined kit supplier and main sponsorship rights are worth $79.2
Manchester United agrees buy-back option on TeamViewer shirt deal
Manchester United and its main shirt sponsor TeamViewer have agreed a buy-back option on their five-year contract, which will be activated as soon as the club finds a replacement sponsor