Hero replaces Slync.io as Dubai Desert Classic title sponsor

(Photo by Mateo Villalba/Quality Sport Images/Getty Images)

Indian motorcycle company Hero MotoCorp has signed as the new title sponsor of the Dubai Desert Classic, the second Rolex Series event of the 2023 DP World Tour season.

Hero replaces logistics technology provider Slync.io as the tournament’s title sponsor. Slync headlined the 2022 tournament but saw its agreement terminated in September following the suspension of Chris Kirchner, co-founder, chairman and chief executive of Slync.io, amid claims of staff going unpaid.

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