Hummel agrees Everton extension, Walkers goes again with Leicester City
Premier League Everton has agreed a contract extension with Danish sports brand Hummel that will see the club continue its kit supplier relationship until the end of the 2023-24 season
Mutua Madrileña renews with Madrid Open in IMG-owned MTP deal
Insurance company Mutua Madrileña has renewed its title sponsorship of the Mutua Madrid Open for five more years, from 2023 to 2027.
The R&A widens sponsorship portfolio to support grassroots push
The R&A aims to diversify its sponsorship revenue streams
Six official patrons from The Open were integrated into its 2022 Women's Open portfolio
Bitdefender cybersecurity brand joins Scuderia Ferrari portfolio
Scuderia Ferrari has signed a multi-year sponsorship agreement with cybersecurity and digital data protection brand Bitdefender.
The company was founded in Romania in 2001 and is also based in the US
NRMA Insurance replaces Vodafone as CA’s Test naming rights sponsor
Cricket Australia has signed up NRMA Insurance as the naming rights sponsor of its men’s national team Test matches on home territory for the next four seasons.
Xero adds FA sponsorship to women’s football portfolio
Business accounting software platform Xero has signed a new sponsorship with the Football Association focused on women’s and grassroots football.
Turnstile adds New York office to UK and Australia presence
Sponsorship valuation agency Turnstile has launched a New York office to complement existing offices in the UK and Australia
Gainbridge replaces BNP Paribas as Billie Jean King Cup title sponsor
The International Tennis Federation (ITF) has signed Gainbridge Insurance Agency as the new official title partner of the Billie Jean King Cup, the women’s World Cup of Tennis.
ITF generates Billie Jean King Cup title sponsor uplift with Gainbridge deal
BNP Paribas previously held title rights
Billie Jean King Enterprises instrumental in deal
Sponsorship underpins uplift in prize money
Roma signs StarCasinò Sport ‘infotainment’ deal, Milan partners MonkeyLeague NFT
Serie A club AS Roma has signed a ‘premium partner’ deal with sports infotainment site StarCasinò Sport.