Matthew Glendinning

Australian telco Telstra has committed to a new five-year league naming agreement with the National Rugby League for both the NRL and NRLW Premierships until 2027

French football club Lille OSC has signed up French jeans maker Teddy Smith as an official partner and back-of-shirt sponsor for the next three seasons

The Argentinian Football Association (AFA) has announced that Socios

Brazil’s Ministry of Justice has ordered football clubs, federations and the broadcaster Globo to submit their advertising and sponsorship contracts with sports betting operators for scrutiny amid concerns o…

Sports betting operator Galera.bet has signed as a new ‘master sponsor’ of the Brazilian Basketball Confederation (CBB) until 2031.

Fantasy sports game Sorare has become a third-tier premium partner of Bundesliga club Borussia Dortmund in a long-term contract

Discount supermarket chain Penny has extended its current contract with Germany’s top-flight ice hockey league by four years until the end of the 2027-28 season.

Premier League club Aston Villa has named Asian betting brand Kaiyun as an ‘Official Principal Partner’ and ‘Official Sleeve Partner’. The

Turkish Süper Lig champions Trabzonspor has signed a back-of-shirt sponsorship agreement with cryptocurrency exchange WhiteBit worth €1.5m ($1.5m) per season.

English Premier League club Everton has signed fashion brand Marc Darcy as the club’s official formalwear sponsor in a multi-year deal.