Matthew Glendinning

Football

The Italian Football Federation believes its new kit supplier deal with Adidas will act as a spur to sponsorship growth in the next commercial cycle following Italy’s failure to qualify for the World Cup in Qatar.
Basketball

Italian sports brand Macron has signed as kit supplier for Italy’s national basketball teams in a four-year deal with the Italian Basketball Federation (FIP), starting in January 2023.
Football

English Premier League side Nottingham Forest has hired former AS Monaco and Uefa marketer Tyson Henly as the club’s new chief commercial officer.
Football

The German Football Association (DFB) has appointed IMG as its exclusive sponsorship agency for APAC to drive new opportunities for the organisation across the region
Football

The German Football Federation (DFB) has the highest value major sponsorships at the 2022 World Cup The DFB’s combined kit supplier and main sponsorship rights are worth $79.2
Football

Manchester United and its main shirt sponsor TeamViewer have agreed a buy-back option on their five-year contract, which will be activated as soon as the club finds a replacement sponsor
Golf

The Whoop brand is “all about being aspirational,” which is why its endorsers “tend to be the best in the world,” says Whoop founder and chief executive Phil Ahmed
Golf

The DP World Tour and BMW Group have signed a five-year sponsorship extension that will see the German luxury car brand remain an official partner and the official car of the DP World Tour until the end…
Cricket

Cricket Australia (CA) has extended its multi-asset sponsorship with fast food chain KFC until the end of the 2024-25 Australian season
Football

Dubai-based financial institution Mashreq Bank has become the first regional sponsor of the Argentinian national football team in the Middle East and Egypt