Matthew Glendinning

Baseball

Corporate social responsibility (CSR) is a phrase that a number of financial institutions have invoked when discussing drivers for a sponsorship strategy but Denise Leyhe, senior vice president, head of…
Athletics

Global insurance and investment management company NN Group aims to sponsor major international running events or create brand-owned running events in seven key markets over the next two years.

Tennis

Dutch bank ABN Amro has undergone a major change in sponsorship strategy since Sports Sponsorship Insider last spoke to the brand in February 2014.

After the success of Irish entries in two of the most prestigious categories at last year’s ESA Excellence Awards, it was the turn of the Dutch to dominate proceedings at last night’s ceremony for the 2014 ESA Excellence Awards in London.

In the January issue, Sports Sponsorship Insider has the values, strategy and inventory on nine deals, as well as an interview with former IMG sports and entertainment deal-maker George Pyne, now head…
Badminton

The Badminton World Federation (BWF) this month signed its biggest sponsorship deal to date in a multi-property agreement with energy multinational Total driven by the sport’s growing exposure in Asian markets.

George Pyne, the former president of IMG Worldwide’s global sports and entertainment business, now head of global sports marketing firm Bruin Sports Capital, believes the new company’s capital base for acquisitions could exceed the $500m (€450m) reported in the media.

Australian Rules Football

The Sydney Swans Football Club, which plays in the Australian Football League (AFL), is one of Australia’s most iconic sporting teams with a history stretching back to 1874. Often referred to as a modern era success story of the AFL, the Swans have won two Premierships, appeared in five grand Finals and qualified for 16 finals series since 1996.

Rugby Union

Business insurance company QBE European Operations began its first major external brand building campaign in October 2009 through a sponsorship of Premiership Rugby, the top rugby union league in England, and a partnership with the Rugby Football Union (RFU), the country’s national governing body, in February 2010.

Cricket

The International Cricket Council, world cricket’s governing body, has signed three major deals for rights connected with the 2015 ICC World Cup to be held in Australia and New Zealand in February and March next year.