Dongfeng goes global with Volvo Ocean Race campaign
Chinese truck maker, Dongfeng Commercial Vehicle Company, acquired 70 per cent of the branding and hospitality rights to the Dongfeng Race Team, an entrant in the 2014-15 Volvo Ocean Race which sets off from Alicante, Spain in October.
Growth forecasts drive Team Vestas Wind challenge
Danish wind turbine company Vestas has taken on 100 per cent of the operational budget for the entry of Team Vestas Wind into the 2014-15 Volvo Ocean Race.
Omega spends big for PGA of America extension
Omega swings it again
Stephen Urquhart, president of the luxury watch brand Omega, provided Sports Sponsorship Insider with a great marketing insight when he said that the only sponsorship that clearly moved sales of its watches was Omega’s James Bond deal.
Interview: Timo Lumme, IOC TV and marketing services director
Evonik: a special relationship with Borussia Dortmund
Chemicals company Evonik Industries is using its sponsorship of Bundesliga club Borussia Dortmund to raise awareness of the business-to-business brand in Germany and, increasingly, internationally.
The rules of kit design
Ladbrokes: From sponsorship to media campaigns
Sports sponsorships by the UK betting operator Ladbrokes are currently used as part of an integrated marketing approach rather than a standalone tool to acquire betting customers, a key marketing executive at Ladbrokes has said.
Getting on board with Sir Ben
In June, Sports Sponsorship Insider provided intelligence and analysis on sponsorship deals and strategy from around the world, including special features on the UK’s America’s Cup challenger team Ben Ainslie Racing; Baku 2015, the European Olympic Committee's new multi-sports project, and the KPMG Women's PGA Championship, the revamped women’s golf major, to be run as a joint venture between the Ladies Professional Golf Association (LPGA) and the PGA of America.
Smirnoff: Along for the ride with Force India
Diageo-owned vodka brand Smirnoff has committed the lion’s share of its global sponsorship budget for this year to a one-year major partner deal with the Force India F1 team. The deal was announced on May 1, ahead of the Spanish Grand Prix, the fifth race of the Formula One season.