Business insurance company QBE European Operations began its first major external brand building campaign in October 2009 through a sponsorship of Premiership Rugby, the top rugby union league in England, and a partnership with the Rugby Football Union (RFU), the country’s national governing body, in February 2010.
You need to have a subscription to access this content
If you would like more information on our Sponsorship product please contact our sales team
Already have an account? Sign in here