IRB cashes in on English Rugby World Cup in 2015
The International Rugby Board more than doubled its income from logistics firm DHL in a sponsorship renewal last month.
O2: Interview with Gareth Griffiths, head of sports sponsorship for O2 UK
Telecommunications company O2 is focusing its entire UK sponsorship efforts on its relationship with England Rugby and its Priority Sports programme.
United’s hit or miss?
This month’s issue of Sports Sponsorship Insider debunks the myth that everything Manchester United’s commercial team touches turns to gold.
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Samsung: Interview with Jason Kim, Seoul-based global communications spokesperson for Samsung
Korean electronics giant Samsung has changed its head of global sports marketing since London 2012
Following La Liga?
AT THE WEEKEND, Spanish champions FC Barcelona had less possession than their opponents for the first time in over five years
Sky Bet: Interview with Richard Flint, managing director for Sky Bet
BSkyB-owned online gambling brand Sky Bet was announced as the new title sponsor of the Football League last month in a five-year deal, 2013-14 to 2017-18
Virgin Media: Interview with Luke Southern, programme director for Glasgow 2014
Luke Southern, programme director, Glasgow 2014 at Virgin Media is responsible of for the telecom and cable TV brand’s activation of its tier one sponsorship of the Commonwealth Games in Glasgow in 2014.
Sponsorship’s $10m questions
It’s amazing what $10m will and won’t get you these days.
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Aon: Interview with Phil Clement, Aon’s global chief marketing and communications officer
Phil Clement, Aon’s global chief marketing and communications officer, discusses the brand’s sponsorship decision-making process.
Making sense of big spending
If every company in the world spent 20 per cent of their marketing budget on sponsorship the sports sector would be a far, far richer place than it is now