Matthew Glendinning

Rugby

PROJECT DETAILS Sponsorship Title: Gillette – Official Sponsor & male grooming supplier of The British & Irish Lions 2017 Tour to New Zealand
Motorsport

Amazon Web Services, the cloud computing subsidiary of Amazon
Football

French Ligue 1 champions Paris Saint-Germain are thought to be making around €1.5m ($1.7
Athletics

Silverstone’s status as the host venue of Formula One’s British Grand Prix may be in doubt after next year’s race, but the British Racing Drivers’ Club-owned and operated circuit has ambitious plans t…
Football

Asia-facing banking group Standard Chartered has agreed to a 42.8-per-cent price increase in its renewed deal for the main shirt rights to English Premier League club Liverpool.
Cricket

The England and Wales Cricket Board has wrapped up its main sponsorship agreements covering all formats of the game.
Football

Catalan beer brand Estrella Damm has almost doubled its fee for the Official Beer rights of LaLiga club Barcelona, as it upgrades to the club’s new Global Partner level from 2018-19 to 2021-22.
Football

Despite an anticipated 35-per-cent uplift in the value of its Champions League and Europa League commercial revenue from 2018-19 to 2020-21, two brands will pay less for their rights in the next cycle.

Rugby Union

Dutch premium beer brand Heineken will pay around €5m ($5.7m) per year to return as title sponsor of the European Rugby Champions Cup, from 2018-19 to 2021-22, after four seasons in the role of Official Beer Partner. 
Football

Fifa sold eight of its 20 third-tier Regional Supporter slots for the 2018 World Cup, priced at between $8m (€6.8