Matthew Glendinning

Football

The Scottish Football Association has renewed its official kit supplier with German sportswear giant adidas and signed up sports retailer JD as its new exclusive retail partner, both until the end of 2022
Para Sport

Personal care and household products giant Procter & Gamble will show gratitude to ‘Moms’ of both Olympic and Paralympic athletes at Tokyo 2020 thanks to a new deal with the Tokyo 2020 Organising Committee.
Esports

Footwear and apparel brand New Balance has signed as the Presenting Partner of the F1 Esports Series – one of the key innovations introduced by Formula One owners Liberty Media to attract a younger audience t…
Boxing

It’s not exactly McGregor-Mayweather 2, but there is no bigger match-up in the YouTuber universe than this Saturday’s fight between UK vlogger KSI and his US counterpart Logan Paul at the Manchester Aren…
Football

Serie A club Inter Milan has signed yet another Chinese market deal, this time with the Chinese subsidiary of US boiler company A.O. Smith
Esports

The Unicorns of Love esports team has signed a new jersey sponsorship with a German condom brand – the third non-endemic brand signed up by its marketing agency, Lagardère Sports, this year.
American Football

Californian sports franchises continue to profit from sponsorship spending by the state’s cash-rich IT and telco brands.
Football

Italian Serie A football club Lazio has entered into a shirt sponsorship deal with betting company Marathonbet
Football

Major differences in the value of shirt sleeve rights among the English Premier League’s top six clubs have been driven, in part, by variations in the status accorded to Shirt Sleeve Partners in the s…
Cricket

The International Cricket Council is looking for four more Event Partners for the 2019 ICC World Cup in England, having added wine brand Wolf Blass and timing brand Hublot to its four Global Partners with…