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Event Partners wanted for 2019 Cricket World Cup

LONDON, ENGLAND - MAY 30: The ICC Cricket World Cup trophy on display on Brick Lane infront of the World Cup declaration mural by London poet Caleb Femi on May 30, 2018 in London, England. (Photo by Ben Hoskins/Getty Images for CWC19)

The International Cricket Council is looking for four more Event Partners for the 2019 ICC World Cup in England, having added wine brand Wolf Blass and timing brand Hublot to its four Global Partners with eight-year deals from 2017 until 2023 (see table).

ICC general manager (commercial) Campbell Jamieson told Sports Sponsorship Insider that World Cricket’s governing body is looking for brands from the technology, banking, consumer electronics and motor oil sectors to fill the positions. It is thought that these rights will be marketed at between $4m (€3.4m) and $5m for the tournament. Event Partners get around half the signage rights of Global Partners.

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