HomeAnalysisCricketGlobal

Event Partners wanted for 2019 Cricket World Cup

LONDON, ENGLAND - MAY 30: The ICC Cricket World Cup trophy on display on Brick Lane infront of the World Cup declaration mural by London poet Caleb Femi on May 30, 2018 in London, England. (Photo by Ben Hoskins/Getty Images for CWC19)

The International Cricket Council is looking for four more Event Partners for the 2019 ICC World Cup in England, having added wine brand Wolf Blass and timing brand Hublot to its four Global Partners with eight-year deals from 2017 until 2023 (see table).

ICC general manager (commercial) Campbell Jamieson told Sports Sponsorship Insider that World Cricket’s governing body is looking for brands from the technology, banking, consumer electronics and motor oil sectors to fill the positions. It is thought that these rights will be marketed at between $4m (€3.4m) and $5m for the tournament. Event Partners get around half the signage rights of Global Partners.

You need to have a subscription to access this content

If you would like more information on our Sponsorship product please contact our sales team

Already have an account? Sign in here

Most recent

SportBusiness Sponsorship speaks to Pete Giorgio, global and US sports practice leader, Deloitte, to understand the firm’s growing sponsorship presence and its deal with the WNBA in particular

Six Nations Rugby has secured an uplift in its ‘insights’ category with its most recent sponsorship agreement with software and accounting firm Sage after enhancing the package of available rights. Matthew Williams reports.

Kia Australia, the local subsidiary of the Korean car maker, added another significant property to its Australian sports sponsorship portfolio when it signed a three-year sponsorship agreement with the National Rugby League (NRL) in December running from 2023 to 2025.

The longer a new stadium goes without a naming sponsor, the harder it is to find one prepared to pay a high fee. Frank Dunne asks why teams from the most watched football league in the world so often struggle to land venue sponsors.