Matthew Glendinning

Multi-sport

The International Paralympic Committee has signed a major partnership with Japanese tyre company and Worldwide Olympic Partner Bridgestone – demonstrating the benefits of the IPC’s new marketing relationship with…
Motorsport

Malaysian national oil and gas company Petronas is paying between €600,000 ($692,000) and €900,000 per year for a package of branding and hospitality rights at the Thailand and Malaysian legs of the Mot…
Basketball

US-based mobile lottery service Lottery.com will pay between €2.25m ($2.6m) and €2.5m
Motorsport

Michelin North America has acquired the naming rights to US racetrack Road Atlanta – the first time that Michelin will have naming rights to a race circuit anywhere in the world.
Basketball

Online gaming company BetVictor has become the Official Betting Partner of Euroleague Basketball in Germany until 2020 – taking over from online betting rival Tempobet in the country.

Business-to-business furniture brand Siesta has been installed as an Official Partner of the Turkish Airlines EuroLeague and its Final Four competition
Tennis

The Australian Open Grand Slam tennis tournament has landed the largest Chinese sponsorship deal in the event's history by signing a long-term partnership deal with leading Chinese spirits brand Luzhou…
Esports

Premier League club West Ham United has teamed up with shirt sleeve partner Basset & Gold to launch a Fifa 19 game tournament open to the public
Multi-sport

Global insurance group Allianz aims to claw money back from its Worldwide Olympic Partner rights fee by selling insurance services to the Olympic movement and the wider sports ecosystem and financing related…
Football

Sports brand Puma is recruiting a marketing team to manage kit sponsorship at LaLiga’s Valencia, as it prepares to take over from adidas at the start of next season, Spanish press reports have said.