AT&T deepens fan connection with NBA deal
US telco AT&T has signed a wide-ranging, multi-year Official Marketing Partnership with the NBA, starting at next week’s NBA All-Star game.
Indigo Unified Communications signs as Celtic women’s shirt sponsor
Scottish football club Celtic has signed a main shirt deal for its women’s team with IT solutions company Indigo Unified Communications.
BC Place gets green light for Naming Rights sale
Naming rights to Vancouver’s BC Place Stadium, home to Major League Soccer club the Vancouver Whitecaps, will go on the market this year.
Fiat Chrysler brands double up on NHRA title deals
Fiat Chrysler-owned car brand Dodge and car part brand Mopar have teamed up with Shell-owned lubricant Pennzoil to take title and presenting sponsor positions at four National Hot Rod Association events…
Humour to drive Super Bowl ad success, says creative director
Advertisers at this year’s Super Bowl will focus on humour, music and pure entertainment, an advertising creative with skin in the game has told SportBusiness Sponsorship.
NFL sponsorship spend reaches $139bn – report
Sponsorship spending on the National Football League and its 32 teams reached $1.39bn (€1.2bn) in the 2018-2019 season, according to a new sport industry report.
Coca-Cola grabs ICC global partner rights
The Indian subsidiary of soft drinks group Coca-Cola has signed as a new global partner of the International Cricket Council, SportBusiness Sponsorship has learned.
ONE Championship signs 14-month deal with Fullerton Markets
The ONE Championship mixed martial arts series has signed a new Official Partner deal with Asian brokerage firm Fullerton Markets
Visa renews with NFL, takes endemic role with major events
Payment services brand Visa has renewed its Official Payment Services Technology Partner deal with the National Football League through the 2025 season
Copagaz deal takes Rio Open portfolio beyond 30 sponsors
Brazilian gas distributor Copagaz has joined a set of 30 brands sponsoring next month’s Rio Open ATP 500 tournament.