HomeNewsNewsTechnologyFootballUnited Kingdom

Indigo Unified Communications signs as Celtic women’s shirt sponsor

Scottish football club Celtic has signed a main shirt deal for its women’s team with IT solutions company Indigo Unified Communications.

The one-year deal will see the Glasgow-based company emblazon the club’s shirt front ahead of next week’s women’s season-opener in the Scottish Building Society Scottish Women’s Premier League (SWPL).

“Celtic Women’s team are at the forefront in helping to develop the women’s game at all levels and age groups in Scotland,” said Hugh Stewart, non-executive chairman of Indigo Unified Communications.

“Indigo Unified Communications is a leading innovator in business communication solutions and are delighted to sponsor Celtic Women’s team in the coming season.”

Celtic’s women’s team moved to full-time training in 2018, becoming the first ever professional women’s football team in Scotland.

The publicity shot for the new sponsorship, showing Celtic men’s new signing Oliver Burke holding up the sponsor’s shirt, flanked by women’s team players Kelly Clark and Cheryl McCulloch, was criticised on social media.

Most recent

Wolverhampton Wanderers has secured a significant increase in the value of its front-of-shirt rights, after striking a new deal with Asian-facing gambling platform ManBetX.

PepsiCo-owned sports drink brand Gatorade will pay a fee in the low hundred thousands of euros to sponsor LaLiga in four Central American countries, according to industry sources

Brazil’s club football sponsorship market is in freefall following the loss of state-owned bank Caixa Econômica Federal – the biggest spender of the last decade.

Alibaba chief executive Jack Ma and Uefa president Aleksander Čeferin were the main movers behind the eight-year deal between Uefa and electronic payments brand Alipay, SportBusiness Sponsorship has learned.