Matthew Glendinning

Road Cycling
Sponsorship & Marketing

Danish windows group Velux has signed as a sponsor of four RCS Sports and Events-managed road cycling races, including the Giro d’Italia Grand Tours event.
Tennis
Sponsorship & Marketing

China-based solar and hydrogen solutions company Longi has extended its global sponsorship with the ATP Tour, first signed in April 2023
Football
Sponsorship & Marketing

Swissquote has become the second standalone sponsor of the Uefa Europa League and Uefa Conference League to renew for the next commercial cycle from 2024-25 to 2026-27
Golf
Licensing & Merchandising

LIV Golf and sports trading card group Panini Group have signed a multi-year licensing agreement making Panini the exclusive trading card partner for the LIV Golf League
Golf

FedEx’s investment as title sponsor of the Open de France golf tournament can be credited directly to the DP World Tour’s commercial partnership with the PGA Tour.
Football
Fan Engagement

Technology company Qualtrics has extended its ‘Official Experience Management Software Partner’ agreement with Manchester City.
Basketball
Fan Engagement

The NBA will allow sponsors to make an extra on-court impact this weekend, at the first All-Star Saturday Night line-up to include a full-LED video sports floor made of glass
Golf
Sponsorship & Marketing

Business payments company Corpay has signed as the ‘Official Corporate FX Provider’ of LIV Golf.
Multi-sport

AB InBev passed on a domestic sponsorship deal covering the 2028 Los Angeles Olympics before agreeing its Worldwide Partner deal with the International Olympic Committee, announced last month.
Golf
Licensing & Merchandising

Tiger Woods and his clothing and shoe line partner TaylorMade have revealed the new name and logo combination for their nascent "active premium lifestyle" brand