McAuliffe joins Excel in international role
US sports agency Excel Sports Management has hired UK sports marketer Sean McAuliffe as Excel’s first European-based executive dedicated to its property sales business.
‘Embrace the Impossible’ – Defender and the Rugby World Cup
Jaguar Land Rover supported Defender as a standalone brand in its 'Embrace the Impossible' Rugby World Cup campaign.
New York and Florida join lawsuit against NCAA, as federal case looms
The US states of New York and Florida have joined a legal complaint against the NCAA for its continuing attempts to prohibit marketing contracts for athletes at the recruitment stage.
Nike’s VIK commitment helped swing seismic DFB deal
Nike's commitment to supply substantial amounts of sports equipment to Germany's 21 state football associations helped it to oust Adidas from its long-standing relationship with the DFB.
EXCLUSIVE: BetMGM to replace Getir as Spurs training kit sponsor
BetMGM is set to take over the ‘Official Training Wear Partner’ rights at Premier League club Tottenham Hotspur from next season, SportBusiness can exclusively reveal.
‘For The True’ – Truly Hard Seltzer and NHL
Truly Hard Seltzer has launched a paid media campaign around the Stanley Cup Playoffs using NHL in Canada sponsorship rights.
Unilever eyes US prize with Copa América sponsorship
UK consumer products group Unilever has become a first-time sponsor of the Conmebol Copa América, hosted this year in the US, as it gears up for a potential hat-trick of major football events in North America – its biggest market.
‘Sport allows some brilliant human stories to be told’ | Melissa Noakes, Santander UK
Melissa Noakes, head of sponsorship and events for Santander UK, explains how the banking brand leverages global sponsorship assets at a national level and why the brand ceased its sponsorship activities in football.
Guinness set to replace Budweiser in Premier League portfolio
Diageo-owned beer brand Guinness is set to take over the Premier League’s beer category rights from the departing incumbent - AB InBev’s Budweiser – after this season.
Quidd makes digital collectibles deal with Manchester City
Premier League club Manchester City has signed a multi-year ‘Official Partner’ agreement with Quidd, a subsidiary of Hong Kong software developer Animoca Brands.