Endeavor Global Marketing elevates 160over90 in division rebrand
Endeavor Global Marketing, the marketing services arm of sports and entertainment group Endeavor, has been renamed 160over90 to reflect the name of the Philadelphia-based creative agency bought by Endeavor…
AFC in the hunt for media rights and sponsorship heads
The Asian Football Confederation is looking to recruit a head of media rights and a head of sponsorship to support the recently-appointed commercial director Andrew Rogers
Argentinian FA to award VAR contract, finds beer sponsor
The Argentinian Football Association (AFA) is expected to this week make a decision on the award of a video assistant referee (VAR) technology supplier contract
FA’s new commercial and marketing director is Pepsi’s Swarbrick
England’s Football Association has named Kathryn Swarbrick as its new commercial and marketing director.
Infront’s Zurbruegg: Focus on top events protects us from mass participation consolidation
The mass participation events industry is undergoing a consolidation as participation levels at some second-tier events fall, but Infront’s dominant position in delivering the top events has enabled f…
Infront retains IIHF business in deal worth over CHF500m
The Infront agency has signed a 10-year extension to its media and sponsorship rights sales agreement with the International Ice Hockey Federation
Swiss Handball Federation nets CHF889,000 in sponsorship revenues
The Swiss Handball Federation (SHV) has reported revenues of CHF7.66m (€7m/$7.7m) for the 2018-19 period, including CHF889,300 generated from the sale of sponsorship rights.
Commercial chief Strich leaves DFB after 17 years
Denni Strich, a leading commercial executive at the German Football Federation (DFB), is leaving the national football federation after nearly 18 years in various positions
November ruling expected for Lagardère Sports v Karlsruhe case
The Regional Court of Karlsruhe is scheduled to deliver its verdict on November 15 on the legal case between sports marketing agency Lagardère Sports Germany and Karlsruhe SC of German football’s 2. B
Infront nets NBA sponsorship sales role in Italy
Infront Italy, an arm of the Wanda-owned sports marketing agency, has been exclusively appointed by the National Basketball Association to market the league’s sponsorship rights in Italy.