Premier League looks to build up business development team
The Premier League is advertising two new business development positions in a move to further develop its commercial offering in order to retain and attract sponsors
LASK sponsorship revenue rises as Kornspitz named shirt sponsor
Austrian Bundesliga football club LASK has unveiled Kornspitz, the Austrian baked goods brand, as its new shirt sponsor
Sportfive devises esports campaign for Henkel’s got2b
An esports-focused advertising campaign in Germany from consumer goods company Henkel has been devised by Sportfive, the agency that recently established its global esports unit
Leeds United secure JD as sleeve sponsor for Premier League return
Leeds United, the English side recently promoted to the Premier League, has signed up sports and fashion retailer JD Sports as its first-ever official sleeve sponsor
Southampton turns to Sportsbet.io as ill-fated LD Sports shirt deal ripped up
English Premier League club Southampton has moved swiftly to secure a shirt sponsorship with Sportsbet
Sportfive to roll out esports operations globally with Gyllensvärd given key role
The Sportfive agency has established an international esports unit, naming Eike Gyllensvärd to the newly-created position of executive vice-president of global esports partnerships.
PGA Tour signs up PointsBet as latest betting operator
Golf’s PGA Tour named PointsBet, the global betting company, as its latest official betting operator in a multiyear agreement.
Winamax secures additional inventory in Granada shirt renewal
Winamax, the online poker platform, will remain the shirt sponsor of Spanish LaLiga side Granada until at least the end of the 2021-22 season after agreeing terms on a two-year extension
Armenian Premier League lands six-figure title sponsor and FeedConstruct live streaming
The Football Federation of Armenia (FFA) has signed a three-year title sponsorship agreement for the country’s top-tier league with the BetConstruct-owned online sports betting platform VBET.
Sportfive extends Commonwealth Games ties with Australia sponsorship remit
The Sportfive agency has been appointed today (Thursday) to an exclusive ‘multi-year’ sponsorship representation deal with Commonwealth Games Australia.