Infront-Fiba relationship deepens as Mathie moves on
Ian Mathie, the Infront agency's Pan-Asia managing director, is leaving the company and will be replaced by David Nivelle, currently director at Fiba Marketing
Olympians host online Airbnb ‘experiences’
Olympic athletes are working with Airbnb to provide online experiences for fans, including goal-setting advice sessions and home workouts
PCB media-rights revenue hit by lack of India matches
The Pakistan Cricket Board lost out on between $80m (€74m) and $90m in media-rights revenue during its last five-year rights cycle because it was unable to schedule home matches against India, according t…
S&P downgrades Endeavor credit rating
Credit ratings agency S&P Global this week downgraded Endeavor, owner of the IMG sports marketing agency and the Ultimate Fighting Championship, from "highly speculative" to "substantial risk"
Beijing 2022 invites Official Suppliers
The organisers of the Beijing 2022 Winter Olympics have invited companies to bid for official supplier contracts in several categories
Chinese Athletics Association agrees sponsorship with Huami
The Chinese Athletic Association and national track and field team have agreed a sponsorship deal with wearable technology brand Huami
KBO renews sponsorship with Pocari Sweat
Korea's professional baseball league, the KBO, has renewed its long-running sponsorship with sports drink brand Pocari Sweat.
The deal has been renewed for four years, from 2020 to 2023
IPL 2020 fate in balance, economic consequences begin to be felt
The Board of Control for Cricket in India and franchises in the Indian Premier League are meeting on Tuesday to explore the possibilities for completing the 2020 season, which is currently suspended until…
Hangzhou Asian Games preparations back underway
Preparations for the 2022 Asian Games in Hangzhou, China are back underway, after being halted due to the coronavirus outbreak
Indian sports sponsorship spending passes $1.2bn, report says
Sports sponsorship spending in Indian grew by 19 per cent in 2019 to more than Rs9,000 crore ($1.2bn), according to sports marketing agency ESP Properties' annual report on the market