Konami sees off EA Sports competition to strike wide-ranging AFC deal
Games publisher Konami has seen off interest from rival EA Sports to secure a licensing and sponsorship rights deal with the Asian Football Confederation for the 2021-24 cycle
Sony agrees three-year deal for Pakistan cricket rights
Indian pay-television broadcaster Sony Pictures Networks has agreed a three-year media rights deal with the Pakistan Cricket Board, covering the board's home international matches and the annual Pakistan…
AFC secures sponsorship value increase in renewal with Continental
The Asian Football Confederation is understood to have secured a significant increase in rights value in a sponsorship renewal with German tyre manufacturer Continental Tires
AFC agrees landmark China Mobile Migu rights deal with 5G focus
Telco China Mobile Migu has agreed a landmark sponsorship and media-rights deal for Asian Football Confederation competitions spanning the 2021-24 period
Sinopec Lubricant Company to sponsor 2020 ITTF Men’s World Cup
Chinese firm Sinopec Lubricant Company has agreed a sponsorship deal for the International Table Tennis Federation Men's World Cup event in Weihei, China on November 13-15
Round-Up: Uefa considers Euro options, ICC says WTC on schedule, CSL re-enters bubbles, and more
Uefa is considering options for changing the hosting plan of the Euro 2020 tournament, although for now the original plan remains, including to have full stadia - AFP/CNA
Indian Premier League gets underway in UAE
The 2020 Indian Premier League T20 cricket tournament got underway on Saturday in the United Arab Emirates, after a six-month delay due to the Covid-19 pandemic
Mumbai Indians match 2019 sponsorship revenues
Indian Premier League champions the Mumbai Indians have announced several new sponsorship deals and said their sponsorship income this season will match 2019
Formula E not ruling out Tesla joining in future
There is a technical reason that electric car maker Tesla does not currently participate in Formula E which could change in the not-too-distant future, the electric motor racing series’ chief executive J…
Cricket Australia extends sponsorship with KFC
Cricket Australia has extended and expanded its long-running sponsorship agreement with fast-food restaurant chain KFC, covering naming rights to the Big Bash League and new rights around women's cricket