Tokyo 2020 ramps up cooling measures
Organisers of the Tokyo 2020 Olympics and Paralympics have announced a slew of measures to counteract the effect of hot weather on the Games, including initiatives with 24 sponsors
Lagardère to contest CAF cancellation of $1bn rights deal
Lagardère, the France-based conglomerate, has said it will contest the Confederation of African Football’s decision to cancel its global media and sponsorship rights agreement with the Lagardère Sports age…
Mizuno to supply footwear for Australian Paralympic team
Japanese sportswear company Mizuno has agreed a deal to be the official sport shoe supplier of the 2020 Australian Paralympic Team, covering the 2020 Paralympics in Tokyo
Petronas agrees fuel supplier deal for Moto2 and Moto3
Malaysian oil and gas company Petronas has agreed a deal to be the official fuel supplier for the Moto2 and Moto3 motorcycle racing series for the three years from 2020 until 2022
Bengaluru-APL Apollo deal the latest in slew of Indian football sponsorships
Indian Super League football club Bengaluru FC has agreed a one-year sponsorship deal with steel pipe manufacturer APL Apollo, in the latest of a slew of deals agreed ahead of the 2019-20 season
Uefa and Shankai Sports launch Euro 2020 hospitality sales in China
Uefa and the Beijing-based Shankai Sports agency on Wednesday officially launched a sales process allowing Chinese fans to buy hospitality packages and tickets to Euro 2020 matches
CBA agrees sponsorship deal with Chimelong Group
The Chinese Basketball Association has agreed a sponsorship deal with tourist resort operator Chimelong Group, which will become a partner of the Chinese domestic league
Tencent becomes partner of 2021 Summer Universiade
Chinese tech giant Tencent has agreed a deal to be Official Internet Partner of the 31st Summer Universiade, which takes place in Chengdu, China in August 2021
ITTF commits to commercial, governance and sustainability changes
The International Table Tennis Federation has pledged commitment to three initiatives following its executive committee meeting on October 20 and 21 in Chengdu, China
Kooyong Classic revamped with new sponsor and star players
The Kooyong Classic tennis exhibition tournament in Melbourne, Australia has announced star players and significant new commercial partnerships ahead of its 2020 edition