Argentinian Football Association unveils GAC Mitsubishi as latest Chinese sponsors
The Argentinian Football Association (AFA) has announced a sponsorship deal with automobile company GAC Mitsubishi, marking its latest foray into the Chinese market ahead of the 2022 Fifa World Cup
Barcelona Femení scores GLS sponsorship deal
FC Barcelona Femení has announced a sponsorship agreement with logistics firm GLS Spain.
Drinks brand Pocari Sweat becomes latest AFF Championship sponsor
Otsuka Pharmaceutical-owned sports drinks brand Pocari Sweat is to sponsor the next two editions of the AFF Championship after finalising a sponsorship agreement with the Asean Football Federation (AFF)
Mastercard strikes sponsorship deal with Indian badminton quartet
Mastercard has announced endorsement agreements with a quartet of Indian badminton players
UFC taps 4D Sight for virtual advertising trial
The Ultimate Fighting Championship (UFC) has announced a pilot programme with virtual advertising technology provider 4D Sight that will see branding digitally inserted into its broadcasts in Latin America
KPMG acquires naming rights to Australian Sail Grand Prix
Multinational professional services company KPMG has been announced as the title sponsor of the Australia Sail Grand Prix as part of a multi-year sponsorship agreement with the SailGP global sailing series
Tokyo 2020 official, Aoki executives ‘arrested on suspicion of bribery’
Japanese prosecutors have arrested former Tokyo 2020 organising committee executive Haruyuki Takahashi and three men associated with fashion company Aoki Holdings on suspicion of bribery, according to…
Barty named ‘chief of inspiration’ as part of Optus tie-up
Australian telecoms operator Optus has announced a content and endorsement agreement with three-time tennis grand slam winner Ashleigh Barty that will see her assume the title of ‘chief of inspiration’.
Viaplay scores Haaland endorsement and content deal
Viaplay Group, the subscription streaming operator, has announced a multi-year endorsement and content agreement with Manchester City and Norway national team striker Erling Haaland
Barnsley seeking to terminate sponsorship deal with crypto website Hex.com
English football club Barnsley is seeking to terminate its front-of-shirt sponsorship agreement with cryptocurrency website Hex.com following a backlash from supporters of the League One side