Mediapro and Supponor extend agreement into a second decade
Spanish sports marketing and production company Mediapro has signed a new long-term extension of its licensing agreement with Supponor, the digital signage technology firm
ISG hires eVulpa to sell LaLiga virtual advertising in Mena
ISG, the specialist virtual advertising agency owned by TGI Sport, has tasked eVulpa, a Dubai-based sports marketing agency, with selling to brands in the Middle East and North Africa during LaLiga telecasts…
Nike makes permanent exit from Hockey Canada partnership
US sportswear giant Nike has ended its sponsorship of Hockey Canada, amid the fallout from a sexual assault scandal that came to light at ice hockey's domestic governing body last year
NordicBet extends Danish second-tier title sponsorship to 2025
NordicBet, a brand of Swedish sports betting and online casino operator Betsson, has extended its title sponsorship of the 1. Division, the second tier of football in Denmark
Two down, one to go as ECB lands Metro Bank as One Day sponsor
The UK's Metro Bank, which only became a sponsor of the England & Wales Cricket Board six weeks ago, has already stepped up its involvement with the national governing body, becoming the 'Official Title…
Netball World Cup loses title sponsor Vitality, nets Canada rights deal
The Netball World Cup has been left without a title sponsor just three weeks out from the start of the tournament, after insurance and investments company Vitality pulled out of its agreement
Serie A sleeve sponsors face new rules to tone down branding
Serie A clubs have been told by the Italian league to tone down the logos of their sleeve sponsors over the next few seasons
Paris 2024 eyes €100m more from lower tier partners to meet sponsorship target
The Paris 2024 organising committee (Cojop) is on track to hit its original sponsorship revenue target by the end of this year, leaving around €100m ($108.5
Eleven Sports Media adds Saints to fledgling NFL partnerships portfolio
The New Orleans Saints, of the National Football League, has hired digital advertising agency Eleven Sports Media to help attract small businesses to its partnership programme
Fifa eyes partnership experts from its blue chip sponsors to fill key role
Fifa has begun the search for a head of marketing partnerships, a high-profile role within its commercial department