Castore plots next stage of growth as value nears £1bn
Castore, the UK sportswear manufacturer, is closing in on a £1bn (€1.16bn/$1.26bn) valuation, after securing £150m in a round of investment led by US bank Raine Group.
RUSG continues green drive with innovative Brussels Airlines tie-up
Belgian Pro League club Royale Union Saint-Gilloise (RUSG) and Brussels Airlines have struck an innovative partnership they claim is a European football-first
Atlético to sue WhaleFin for €20m over terminated shirt sponsorship
Spanish LaLiga club Atlético de Madrid is seeking €20m ($21.8m) in compensation from former shirt sponsor WhaleFin, the cryptocurrency investment platform that prematurely terminated its deal earlier this year.
ICC issues RFP for key data insights into sponsorship value of major events
The International Cricket Council has initiated plans for what it hopes will lead to an increase in the value of its commercial packages after 2027, by launching a Request for Proposals (RFP) for brand…
Skweek hires Euroleague Basketball’s Stefos, signs up Turkish Airlines
Skweek, the basketball streaming platform owned by Monaco-based Fedcom Media, has announced the appointment of Kimon Stefos as senior director of business development and marketing partnerships
FC Porto turns to Legends to find stadium naming rights sponsor
Legends, the global premium experiences company, is to lead the search for a first-ever naming rights sponsor of the Estádio do Dragão, the home of Portuguese football giants FC Porto.
Nike inks 10-year Football Australia extension, promises replica Matildas’ GK shirt
Football Australia and Nike are to take their commercial relationship into a third decade after the US sportswear giant today (Friday) signed a new 10-year kit supplier contract
CME Group ups commitment to LPGA Tour Championship with record prize pot
The LPGA Tour Championship, the season-ending event on the US women's golf tour, is to increase prize money by more than 50 per cent next year thanks to a renewed and enhanced partnership with title sponsor CME Group, the derivatives marketplace.
Basketball Africa League gets banking partner
The Basketball Africa League (BAL), a joint venture between the NBA and the International Basketball Federation (Fiba), has signed up African Export-Import Bank (Afreximbank) as a commercial partner
Uefa opens bids for body care licensing products
Uefa and the Team Marketing agency have initiated a process to invite proposals from companies interested in creating Uefa club competition-branded licensed body care products