SA Rugby to set up commercial unit with investor ASG
South Africa Rugby is to establish a commercial vehicle to manage its media and sponsorship rights after striking an agreement with Ackerley Sports Group (ASG), a new unit of the US investment firm
Embattled Lyon renews with long-term partner Adidas to 2029
Olympique Lyonnais has received a welcome commercial boost after its long-running kit manufacturing agreement with Adidas was extended to 2029
E.ON to title sponsor Extreme E’s Veloce Racing
Energy firm E.ON has signed up as the title partner of Veloce Racing, the British team competing in Extreme E, the electric off-road racing series.
The team will be renamed E
Clivet to sponsor Giro d’Italia
Clivet, the heating and air conditioning firm, has signed up as a sponsor of the men's and women's editions of road cycling's Giro d'Italia
ABK Beer named sponsor of Rugby League Commercial assets
Rugby League Commercial (RLC), the joint venture between Super League and the Rugby Football League (RFL) that acts as commercial rights-holder, has announced German brewer ABK Beer as its Official Beer
Pound named commercial director of Supercars team after WTT exit
Grove Racing, the Australian motorsport outfit that runs a team in the Supercars series, has appointed Matt Pound as its new commercial director
Tottenham CCO Kline exits with stadium naming rights still unsold
Todd Kline has resigned as chief commercial officer of Tottenham Hotspur after less than three years in the role, and is expected to join Premier League rivals Chelsea FC
Daikin named Handball Bundesliga title sponsor in Sportfive deal
Daikin, the Japanese air conditioner manufacturer, has signed up as the new title sponsor of Germany’s Handball Bundesliga (HBL).
Team Zverev taps Sportfive to land sponsors for German star
Alexander Zverev, the top German men's tennis player, has signed a three-year global partnership with the Sportfive agency to expand his sponsorship portfolio
Extreme E adds law firm Greenberg Traurig to sponsor list
Extreme E, the electric off-road racing series, today (Friday) announced global law firm Greenberg Traurig as its official legal services provider