NRL audiences and TNF naming rights the driving force behind Kia sponsorship
Kia Australia, the local subsidiary of the Korean car maker, added another significant property to its Australian sports sponsorship portfolio when it signed a three-year sponsorship agreement with the National Rugby League (NRL) in December running from 2023 to 2025.
Monaco signs Viwone as back-of-shirt sponsor
AS Monaco has announced French headphones brand Viwone as a new sponsor until the end of the 2022-23 season
Sponsors call out ‘extremely concerning’ WRU bullying allegations
Welsh Rugby Union (WRU) top-tier sponsors Principality, Admiral and Vodafone have publicly called out allegations of bullying and discrimination within the governing body and demanded that immediate action…
Ebay prepares for Italian e-commerce boom with Inter sleeve sponsorship
The deal builds on eBay’s original sponsorship of Inter announced in October, which saw the brand become the Serie A club’s ‘Official Marketplace Partner’ for the 2022-23 and 2023-2024 seasons.
EXCLUSIVE: LV= Insurance to end ECB sponsorship when deal expires
LV= Insurance has decided not to renew its sponsorship agreement with the England & Wales Cricket Board when the term expires at the end of 2023
NBA global sponsorship director Tsang moves to Etihad
Former National Basketball Association (NBA) global partnerships director Crystal Tsang has moved to UAE airline Etihad as global head of sponsorships
ICC set to unbundle women’s sponsorship rights in next commercial cycle
Decision part of new framework for next rights cycle
ICC focused on greater value from premium events
2022 Women’s World Cup the most viewed women’s cricket competition in history
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ATP signs global sponsorship with e-scooter maker Nilox
The Association of Tennis Professionals (ATP) has announced a new global sponsorship with Italian e-scooter and e-bike manufacturer Nilox
Chemist Warehouse extends Australian Open sponsorship
Tennis Australia has announced that pharmacy retailer Chemist Warehouse has extended its sponsorship for another three years
Kia extends Australian Open sponsorship
Tennis Australia has announced that Australian Open 'Major Partner' Kia has extended its sponsorship for another five years, making it one of the longest sports sponsorships in Australia