Faaez Samadi

Haider Rafique, global chief marketing officer for cryptocurrency exchange OKX, explains why he remains bullish about crypto sport sponsorships following the FTX scandal, and why the firm is keen to build its sponsorship portfolio

Manchester United has announced a multi-year global sponsorship deal with online financial trading platform Doo Group

Premier League club Nottingham Forest has announced UK for UNHCR, the UN Refugee Agency, as its new front-of-shirt sponsor

Tottenham Hotspur has announced a multi-year sponsorship with off-road vehicle Ineos Grenadier

While the ICC is cricket’s global governing body, India is the sport’s largest nation in terms of fans and revenues. With a strategic aim to grow in India, Aramco’s sponsorship of the ICC is timed to maximise the opportunity to increase its brand awareness in what is soon to become the world’s largest country by population.

US-based e-commerce platform eBay has increased its sponsorship profile with Inter Milan by becoming the Italian football club's shirt sleeve sponsor

Car manufacturer Kia has announced a new three-year sponsorship of the National Rugby League (NRL)

National carrier Emirates has extended its long-term principal sponsorship agreement with Serie A club AC Milan

FC Barcelona has unveiled a new three-year global sponsorship agreement with cryptocurrency firm WhiteBIT

Singapore cryptocurrency group Amber is set to end its sleeve sponsorship of Premier League club Chelsea just seven months after the deal was announced