After FTX, ‘inflated’ crypto sponsorships are over, says OKX marketing chief
Haider Rafique, global chief marketing officer for cryptocurrency exchange OKX, explains why he remains bullish about crypto sport sponsorships following the FTX scandal, and why the firm is keen to build its sponsorship portfolio
Manchester United signs financial trading deal with Doo Group
Manchester United has announced a multi-year global sponsorship deal with online financial trading platform Doo Group
Nottingham Forest donates front-of-shirt inventory to UNHCR
Premier League club Nottingham Forest has announced UK for UNHCR, the UN Refugee Agency, as its new front-of-shirt sponsor
Tottenham signs 4×4 vehicle sponsor
Tottenham Hotspur has announced a multi-year sponsorship with off-road vehicle Ineos Grenadier
Exposure in India the key driver behind Aramco’s ICC sponsorship
While the ICC is cricket’s global governing body, India is the sport’s largest nation in terms of fans and revenues. With a strategic aim to grow in India, Aramco’s sponsorship of the ICC is timed to maximise the opportunity to increase its brand awareness in what is soon to become the world’s largest country by population.
Inter lands eBay sleeve sponsorship deal
US-based e-commerce platform eBay has increased its sponsorship profile with Inter Milan by becoming the Italian football club's shirt sleeve sponsor
NRL signs sponsorship with Kia Australia
Car manufacturer Kia has announced a new three-year sponsorship of the National Rugby League (NRL)
Emirates extends AC Milan shirt sponsorship
National carrier Emirates has extended its long-term principal sponsorship agreement with Serie A club AC Milan
Barcelona signs crypto sponsor, extends Heura Foods deal
FC Barcelona has unveiled a new three-year global sponsorship agreement with cryptocurrency firm WhiteBIT
WhaleFin ‘to terminate Chelsea sleeve sponsorship deal’
Singapore cryptocurrency group Amber is set to end its sleeve sponsorship of Premier League club Chelsea just seven months after the deal was announced