West Ham agrees licensing deal with Topps
West Ham United has announced a new multi-year licensing agreement with collectibles brand Topps
BCCI invites IPL title sponsorship bids
The Board of Control for Cricket in India (BCCI) has invited bids in a new tender process for title sponsorship rights of the Indian Premier League (IPL) from 2024 to 2028.
Orion makes first foray into sponsorship with multi-year Liverpool deal
Global technology and digital transformation firm Orion Innovation has announced a new agreement with Liverpool, marking the company's first step into the sponsorship space.
Fremantle renews with McDonald’s, Geelong upgrades travel sponsorship
Australian Football League (AFL) club Fremantle FC has extended its sponsorship deal with McDonald's, while Geelong Cats has upgraded its deal with Geelong Travel
CyberCX extends Australian Open sponsorship
Cyber security firm CyberCX has extended its agreement with the Australian Open for another year, Tennis Australia has announced
Ironman signs TriDot as training platform sponsor
The Ironman Group has announced a new multi-year sponsorship deal with training software company TriDot
Hankook to replace Pirelli as WRC tyre supplier, loses Formula E contract to Bridgestone
Global tyre company Hankook Tire has been selected as the new tyre sponsor of the World Rally Championship (WRC) from 2025, the International Automobile Federation (FIA) has announced.
Destination Sport Group adds URC to sponsorship portfolio
The United Rugby Championship (URC) has announced a new sponsorship agreement with sports travel firm Destination Sport Group and its fan travel unit Sportsbreaks.com
Meteoric rise of the Matildas drives uplift in Football Australia Nike deal
Football Australia (FA) has capitalised on strong recent performances from its men’s and women’s national teams to land a new 10-year kit supplier agreement with Nike.
Isuzu UTE extends and expands A-League title sponsorship deal
The Australian Professional Leagues (APL) has announced a two-year extension of its sponsorship agreement with utility vehicle brand Isuzu UTE