Drone Racing League signs large-scale pact with Google Cloud
Property to begin its upcoming season in conjunction with developer conference
WNBA, FanDuel complete partnership renewal
New contract term to include league highlight rights for FanDuel TV
Bad Boy Mowers gains title rights to Yankees’ Pinstripe Bowl
Lawn mower manufacturer replaces New Era for college football sponsorship
MLB renews, expands official gaming pact with MGM
Latest term carries series of new entitlements, activations
Yankees select Legends to manage jersey patch sale
Move is one of the most prominent steps yet in emerging sponsorship space
NBA Spurs complete new jersey patch deal with Self Financial
Deal is a first with a pro team for financial technology company
Rocket Mortgage drops DeChambeau due to LIV Golf move
PGA Tour tournament sponsor cuts ties with prominent golfer
NFL signs wine sponsorship deal with E. & J. Gallo
League continues to evolve and expand its alcohol sponsorship activity
RBC cuts ties with LIV Golf’s Johnson, McDowell
Prominent PGA Tour corporate partner ends sponsorship agreements with two top players joining rival property
Coyotes, Oak View Group complete sales partnership
Relationship focused on sponsorships while team plays at ASU arena