FC Barcelona Femeni secures Grupo Bimbo sleeve sponsorship
FC Barcelona Femeni has secured a wide-ranging agreement with Mexican food company Grupo Bimbo, which has become the team's new sleeve sponsor
Big 12 hires Translation to contemporize brand
The Big 12 Conference has appointed creative agency Translation to "contemporize the brand" amid a time of seismic change in the United States collegiate athletics landscape.
COTA partners with Cash App ahead of F1 US Grand Prix
Circuit of the Americas in Austin, Texas, has announced a partnership with American mobile payment service Cash App ahead of the 2022 Formula 1 United States Grand Prix, which takes place on October 21-23
Hawks hire Excel Sports to find new jersey patch partner
The National Basketball Association's Atlanta Hawks have hired Excel Sports Management’s properties division to secure the team’s next jersey patch partner.
FC Barcelona to wear Drake logo on jerseys for El Clásico
LaLiga giants FC Barcelona will wear the iconic owl logo of Canadian musician Drake on their jerseys for the El Clásico encounter with rivals Real Madrid on October 16 at the Santiago Bernabeu as part …
Roshn named presenting partner of LIV Golf Invitational Jeddah
Saudi Arabian real estate developer Roshn has been named the presenting partner of LIV Golf Invitational Jeddah, which is taking place at Royal Greens Golf & Country Club on October 14-16.
NHL Panthers sign up AutoNation as road jersey sponsor
The National Hockey League's Florida Panthers have named Fort Lauderdale, Florida-based automotive retailer AutoNation as the team's inaugural road jersey patch sponsor in a multiyear deal
Purex named NHL’s official laundry detergent
The National Hockey League has secured a multiyear Canadian partnership with Henkel Canada in which the multinational chemical and consumer goods company's Purex brand has been named the league's official…
NBA unveils marketing campaign ahead of 2022-23 season
The National Basketball Association has unveiled its "The Nonstop NBA" marketing campaign ahead of the 2022-23 season, which begins on October 18
Trail Blazers end jersey patch deal with crypto startup StormX
The National Basketball Association's Portland Trail Blazers have called time on their jersey patch sponsorship deal with cryptocurrency platform StormX after just one season.