Louis Vuitton announces multi-year NBA partnership
French fashion house Louis Vuitton has confirmed a multi-year partnership with the National Basketball Association, becoming the first trophy travel case provider for the league
Puma re-enters US soccer market with New Mexico United deal
German sportswear manufacturer Puma is re-entering the United States soccer market by becoming the official kit supplier of United Soccer League Championship team New Mexico United
Miami Marlins, Fanatics sign 10-year retail partnership
Global licensed sports merchandise manufacturer and retailer Fanatics has signed a 10-year omnichannel retail partnership with Major League Baseball's Miami Marlins, which significantly extends the availability a…
Fanatics signs 10-year partnership with Notre Dame
Global licensed sports merchandise manufacturer and retailer Fanatics has signed a 10-year licensing deal with the University of Notre Dame to become the college's primary apparel, headwear, and hard …
NBA partners with Apple Music, UnitedMasters for Base:Line playlist
The National Basketball Association is partnering with Apple Music and independent music label UnitedMasters to create the Base:Line playlist, which is designed to showcase up-and-coming hip hop artists
Major League Rugby partners with Catapult Sports
Major League Rugby has gained another commercial boost ahead of its third season by partnering with sports performance technology company Catapult Sports.
BodyArmor expands MLS partnership by aligning with 19 teams
Sports drink brand BodyArmor has extended its multi-year league-wide partnership with Major League Soccer by aligning with 19 teams as well.
Toronto Wolfpack extends Air Transat, Metrolinx partnerships
Canadian transatlantic rugby league team Toronto Wolfpack has extended partnerships with Air Transat and Metrolinx/GO Transit for the 2020 Super League season
DC United extends Leidos jersey sponsorship deal through 2021
Major League Soccer team DC United has extended its jersey sponsorship deal with government contractor Leidos through the 2021 season.
National Lacrosse League signs landmark gaming partnership with BetMGM
The National Lacrosse League has signed the first gaming partnership for lacrosse in the United States after announcing a deal with Roar Digital, the joint venture between MGM Resorts and GVC Holdings.