DC United and Toronto FC sign sleeve sponsors
DC United and Toronto FC have become the latest Major League Soccer teams to unveil sleeve sponsors
Coca-Cola named entitlement sponsor of Nascar’s esports series
Nascar premier partner Coca-Cola is extending its relationship with the stock car racing series by being named the entitlement sponsor of its officially sanctioned esports racing series in a multi-year …
Kansas City Chiefs’ merchandise sales spike following Super Bowl LIV victory
The Kansas City Chiefs are already reaping the commercial rewards of their Super Bowl LIV victory against the San Francisco 49ers in Miami at the weekend
Piedmont Healthcare named Atlanta United sleeve sponsor in expanded deal
Major League Soccer's Atlanta United has extended and expanded its deal with healthcare provider Piedmont Healthcare, which will become the team's inaugural sleeve sponsor
Nike sells out of Kobe Bryant merchandise following Lakers star’s death
Sports apparel and shoe manufacturer Nike has sold out of all Kobe Bryant-related items from its Nike
National Lacrosse League signs AT&T as latest commercial partner
The National Lacrosse League has named leading telco AT&T as its inaugural official telecommunications partner.
Terms were not disclosed but, according to CNBC, the partnership is worth six figures.
Sonny Bill Williams given permission to cover up Betfred logo on Toronto Wolfpack jersey
Toronto Wolfpack superstar Sonny Bill Williams has been allowed to cover up the logo of Super League sponsor Betfred on his Toronto Wolfpack jersey for religious reasons.
MGM Resorts partners with Las Vegas Raiders, Allegiant Stadium
Leading US casino operator MGM Resorts International has announced a multi-faceted partnership with the Las Vegas Raiders, becoming an official gaming partner of the National Football League team
XFL boosts sponsorship sales strategy
The XFL has teamed up with Navigate Research and Connect Partnership Group to launch a comprehensive corporate partnership strategy for the spring season American football league in its push towards landing …
NBA names theScore as its latest sports betting partner
Digital media company theScore has been appointed an authorized sports betting operator of the National Basketball Association in a multi-year partnership.