LA Rams partner with local streetwear brand BornxRaised
The National Football League's Los Angeles Rams have partnered with LA-based apparel company BornxRaised to create a streetwear-inspired clothing collection.
FC Dallas seeks new jersey sponsor as AdvoCare moves to become sleeve sponsor
Major League Soccer's FC Dallas is looking for a new main jersey sponsor after it was announced that current partner AdvoCare will become the team's inaugural sleeve-patch partner in 2021
Denver Broncos seal sports betting partnership with FanDuel
The Denver Broncos and FanDuel Group have announced a multiyear partnership, which designates the prominent gaming operator an official sports betting and daily fantasy partner of the National Football…
MLS exploring shorts, left-sleeve sponsorships
Major League Soccer is expected to allow its teams to sell sponsorship patches on shorts this year in an attempt to offset the devastating financial losses of the global Covid-19 pandemic
LAFC seeks naming-rights sponsor after restructuring $100m Banc of California deal
Major League Soccer's LAFC has been forced to seek a new naming-rights partner after restructuring its 15-year, $100.5m (€91.1m) deal with Banc of California.
Bic partners with USA Swimming, two US gold medalists
Leading disposable consumer products company Bic has become the official razor of USA Swimming and has signed individual partnerships with two United States Olympic gold medalists Katie Ledecky and Simone M…
Los Angeles Rams unveil new uniforms amid brand refresh
The Los Angeles Rams have unveiled their new uniforms as part of the National Football League team's brand identity refresh
Wilson to replace Spalding as NBA’s official game ball
The National Basketball Association has announced a multi-year, global deal with US sports equipment manufacturer Wilson Sporting Goods to become the league's official game ball partner
First Financial Bank lands additional naming rights at FC Cincinnati’s West End Stadium
Major League Soccer's FC Cincinnati has announced that First Financial Bank has become the first company to secure the naming rights for a premium space at West End Stadium, which is scheduled to open in…
Major League Lacrosse renews Maverik partnership
Major League Lacrosse has renewed its partnership with lacrosse protection and equipment manufacturer Cascade Maverik Lacrosse