Tampa Bay Buccaneers’ uniform redesign leads to merchandise sales spike
The National Football League’s Tampa Bay Buccaneers are continuing to reap the commercial rewards of the arrival of superstar quarterback Tom Brady.
Los Angeles Rams unveil new logo, color scheme ahead of SoFi Stadium move
The National Football League's Los Angeles Rams have unveiled a new brand identity, which is timed to coincide with the team's scheduled move to the $5bn SoFi Stadium for the start of the 2020 season
Tampa Bay Buccaneers enjoy merchandise sales spike following Brady’s arrival
The National Football League's Tampa Bay Buccaneers have enjoyed an immediate merchandise sales spike following the arrival of legendary quarterback Tom Brady
LaLiga North America signs sports betting sponsorship with PointsBet
LaLiga North America is looking to capitalize on the new sports betting landscape in the United States by signing a partnership with global sportsbook operator PointsBet
Sporting Kansas City signs Compass Minerals as sleeve sponsor
Major League Soccer's Sporting Kansas City has expanded its partnership with minerals-product company Compass Minerals to become the team’s inaugural sleeve sponsor in a multiyear deal.
New York City FC to put increased focus on team-specific sponsorship sales
Major League Soccer team New York City FC is tweaking its business model to put an increased focus on team-specific corporate partnership sales
LAFC signs multi-year Ford sponsorship
Major League Soccer team LAFC has announced a multi-year deal with automobile manufacturer Ford, which has been designated its official domestic automobile partner
MLS signs Canadian sponsorship deal with Captain Morgan
Spiced rum brand Captain Morgan has expanded its relationship with Major League Soccer by signing a multi-year partnership to become the official rum partner of MLS Canada.
Columbus Crew brings in Nationwide as jersey sponsor
Major League Soccer's Columbus Crew has announced that Ohio-based insurance and financial services company Nationwide will become its jersey sponsor, in a multi-year deal beginning in 2021
LaLiga North America announces multi-year US partnership with Verizon
LaLiga North America has announced a multiyear partnership with telco Verizon, which is exclusive to the United States