Hyperice named NBA’s official recovery technology partner
The National Basketball Association has agreed a multiyear partnership with leading recovery and performance technology brand Hyperice, which has been designated the league's official recovery technology …
NHL strikes multiyear Canadian partnership with KitKat
The National Hockey League has struck a multiyear partnership with food and beverage company Nestlé Canada, which names KitKat the official chocolate of the league in Canada.
NHL strikes multiyear North American partnership with Little Caesars
The National Hockey League has announced a multiyear North American partnership with pizza restaurant chain Little Caesars, which has been designated the official pizza delivery partner of the league
Major League Rugby unveils new chief commercial officer, Maestroe agency deal
Major League Rugby has hired veteran sports executive Mark Yates as its new chief commercial officer
Seattle NHL expansion team unveils Kraken nickname
The National Hockey League expansion team in Seattle, Washington, has revealed the franchise will be called the Seattle Kraken
NBA names Michelob Ultra its new official beer partner
The National Basketball Association has named Michelob Ultra as the league's official beer partner in a multiyear deal
Charlotte MLS expansion team unveils name, logo, and colors
The Major League Soccer expansion team in Charlotte, North Carolina, has been officially announced as Charlotte FC
Edmonton CFL team officially drops Eskimos nickname
The Edmonton-based Canadian Football League team will officially no longer be called the Eskimos following a review of the moniker, the franchise has confirmed
MLS “excited” by response to virtual Adidas logo during MLS Is Back Tournament
Major League Soccer says it is "excited" by the response of fans and the wider sports industry to a virtual Adidas logo that appears prominently during broadcasts in the United States and Canada of the…
New Era calls time on Buffalo Bills naming-rights deal
Global sports headware and clothing apparel firm New Era Cap Company has asked the Buffalo Bills to be released from its naming-rights agreement with the National Football League team.