Under Armour, Stephen Curry create Curry Brand division
Sports apparel company Under Armour has partnered with Golden State Warriors superstar Stephen Curry to create the standalone Curry Brand, which features shoes and clothes for a number of sports including …
Detroit Pistons sign sports betting partnerships with FanDuel, DraftKings
The National Basketball Association's Detroit Pistons have struck multiyear sports betting partnerships with leading gaming companies FanDuel Group and DraftKings
Cannabis tech company Weedmaps becomes official sponsor of Tyson-Jones fight
Mike Tyson's upcoming exhibition fight against Roy Jones Jr. at Staples Center in Los Angeles, California, has secured a sponsorship agreement with legal cannabis technology company Weedmaps.
Hyperice continues rapid expansion with NFL partnership
Hyperice, the leading recovery and performance technology company, has taken another significant step to expand its brand presence by signing a multiyear partnership with the National Football League
Austin FC strikes wide-ranging partnership with H-E-B
Major League Soccer expansion team Austin FC has signed a wide-ranging, multiyear partnership with Texas-based supermarket chain H-E-B
NFL grows gaming presence with extended Epic Games partnership
The National Football League has expanded its presence in the global gaming space by extending its partnership with US video game and software developer Epic Games to deliver further integration into the…
LA Clippers bring in Honey as jersey patch sponsor
The National Basketball Association's Los Angeles Clippers have expanded their partnership with LA-based technology company Honey, which will become the team's new jersey patch sponsor.
NFL, Visa to introduce fully cashless Super Bowl LV
Super Bowl LV in Tampa Bay, Florida, will be the first fully cashless Super Bowl following an extended agreement with the National Football League and Visa, the league's official payment services technology…
Under Armour negotiates buyout of $50m University of Cincinnati apparel partnership
Sports apparel company Under Armour has negotiated a buyout of its 10-year, $50m partnership with the University of Cincinnati athletics department
Barcelona expands US presence with Danone North America partnership
LaLiga giants FC Barcelona has expanded its presence in the United States by forging a multiyear regional partnership with Danone North America