Workday to become Memorial Tournament presenting sponsor from 2022
Computer software company Workday will become the presenting sponsor of the PGA Tour's Memorial Tournament, in a 10-year agreement beginning in 2022.
Entain, Verizon Media forge wide-ranging partnership
Global sports betting and gaming group Entain has announced a wide-ranging partnership with media and technology company Verizon Media to develop new opportunities across interactive sports and entertainment
Michael Jordan’s 23XI Racing unveils founding commercial partners
23XI Racing, the Nascar Cup Series team co-founded by Michael Jordan and Denny Hamlin, has unveiled the founding commercial partners for its inaugural season in 2021
NHL considers putting sponsorship logos on helmets
The National Hockey League is reportedly considering putting sponsorship logos on players' helmets as a means to secure additional revenues
Hyperice strikes first collegiate partnership with University of Kentucky
Hyperice, the leading recovery and performance technology company, has entered the college sports industry for the first time by striking a multiyear partnership with the University of Kentucky men’s ba…
NHL Reverse Retro jersey collection proves immediate commercial success
The National Hockey League's new Reverse Retro jersey collection, which has been created in partnership with league partner adidas, has proven an immediate commercial success across a series of metrics
Hyperice partners with USA Track & Field, USA Cycling
Hyperice, the leading recovery and performance technology company, has further expanded its reach within the sports industry by striking multiyear partnerships with USA Cycling and USA Track & Field
LaLiga North America strikes multiyear partnership with Stage Front
LaLiga North America and Stage Front have announced a multiyear partnership focused on driving new customer-centric ticketing strategies using data from both organizations
John Deere secures long-term partnerships with LPGA, LET
John Deere has further enhanced its presence within women's golf by striking three-year commercial deals with both the Ladies Professional Golf Association and Ladies European Tour
MarketPryce created to connect athletes with brands
A new sponsorship portal has debuted with the aim of making it easier for athletes and brands to connect for potential marketing deals.