Hyperice, the leading recovery and performance technology company, has entered the college sports industry for the first time by striking a multiyear partnership with the University of Kentucky men’s basketball program.
With eight National Championships and 17 Final Fours, the Kentucky Wildcats men’s basketball team is considered one of the greatest collegiate basketball programs in history.
The California-based Hyperice has been designated the program's official recovery technology partner. The length and terms of the deal were not disclosed.At Rupp Arena, players will have sideline access to Hyperice’s Hypervolt Bluetooth massage device.
Kentucky Wildcats men’s basketball is also the first team to install the Hypervolt Hyperbox, which was originally rolled out for the 2020 NBA quarantined tournament in Orlando, Florida. The device will be located on the side of each players’ seat at home and away games.